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Care Recruitment Is Broken
These challenges cost you placements, increase ad spend, and burn out your recruitment team
Candidates Apply Out of Hours
70% of care workers apply evenings/weekends. By Monday morning, they've accepted another offer.
High Volume, Low Reach
You screen <30% of applicants. The best candidates are lost in the pile while you're stuck on repetitive calls.
Last-Minute Shift Gaps
A carer calls in sick at 6am. You need a replacement now, not after scrolling through hundreds of profiles.
Compliance Bottlenecks
DBS checks, right-to-work, care certificates—manual verification slows everything down and creates risk.
How the UK's Largest Care Provider Hit Recruitment Targets Without Increasing Ad Spend
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​National domiciliary care provider · 6,000+ care professionals
The Challenge
Cera needed to scale hiring for care assistants and nurses across multiple regions. Traditional phone screening was creating bottlenecks—recruiters couldn't keep up with application volume, candidates were dropping off, and time-to-hire was too slow to meet demand.
100%
Offer uplift
-62%
8 -> 2.6
Cost per hire
Time to hire days reduced
Reach and engagement
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✓35% → 70% applicant reach rate
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✓5-minute average time to first contact
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✓24/7 screening including weekends
Team Impact
✓ 15+ hours saved per recruiter weekly
✓ 79% of volume hires supported by Ami
✓ >99% candidate satisfaction rate
Results
Ami has transformed our recruitment operation. By moving applicants through the process much quicker, we hit recruitment targets without increasing ad spend. My team and our candidates also spoke highly of Ami - truly amazing!​
- Director of Workforce Operations & Strategy​