Ami AI Supports Cera Care: A Recruitment Transformation
Cera, a national home care provider, implemented Ami, to optimise recruitment workflows and dramatically improve candidate time-to-hire.
0%
Offer Rate Uplift
0%
Time to Offer Reduction
0hrs
Saved Per Recruiter Weekly
Director of Workforce Operations & Strategy
"Ami has transformed our recruitment operation. By moving applicants through the process much quicker, we hit recruitment targets without increasing ad spend. My team and our candidates also spoke highly of Ami - truly amazing!"
How the UK's largest care provider cut hiring time by 62%
Cera is a major home care employer, hiring thousands of nurses, senior carers and care assistants across 120+ branches. Cera attracts extremely high volumes of applications – drawing 1 million carer and nurse applicants over the past two years alone.
The company wanted to make candidate screening more efficient:
Efficiently processing applicants outside of working hours
Ensuring the best candidates were prioritised
Reducing high workloads for its busy in-house teams – who managed everything from screening & scheduling interviews, to chasing DBS and Right-to-Work certificates
Cera introduced Ami — a 24/7 Voice AI recruiter that connects with their ATS
Instant Outreach
Calls every applicant within seconds, even during evenings and weekends.
Smart Screening
Runs a custom screening call, collecting details about candidate experience, location, DBS/RTW status and more.
Auto-Booking
Qualifies eligible candidates automatically and books successful applicants straight into the recruiter’s calendar.
Measurable Impact, Immediate Results
62% faster hiring: Time-to-Offer reduced to less than 2 days
2× more job offers accepted. Same application volume, twice the hires
15 hours saved per recruiter every week.
Time-to-Offer
Ami gave Cera speed, consistency, and 24/7 coverage — something that is simply not possible with a human-only team. Recruiters now spend time where it matters: speaking with high-quality candidates and making hires.
Ready to Transform Your Recruitment?
See how Ami can help you achieve similar results for your organisation.