Ami AI Supports Cera Care: A Recruitment Transformation

How the UK’s largest care provider cut hiring time by 62%

The Challenge

Cera is a major home care employer, hiring thousands of nurses, senior carers and care assistants across 120+ branches. Cera attracts extremely high volumes of applications – drawing 1 million carer and nurse applicants over the past two years alone. 

The company wanted to make candidate screening more efficient:

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• Efficiently processing applicants outside of working hours

• Ensuring the best candidates were prioritised

• Reducing high workloads for its busy in-house teams – who managed everything from screening & scheduling interviews, to chasing DBS and Right-to-Work certificates
   

The Solution

Cera introduced Ami — a 24/7 Voice AI recruiter that connects with their ATS and does the following:
 

• Calls every applicant within seconds, even during evenings and weekends.

• Runs a custom screening call, collecting details about candidate experience, location, DBS/RTW status and more.

• Qualifies eligible candidates automatically and books successful applicants straight into the recruiter’s calendar.
   

The Results​

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• 62% faster hiring: Time-to-Offer reduced to less than 2 days

• 2× more job offers accepted. Same application volume, twice the hires

• 15 hours saved per recruiter every week. 

• 45% reduction in Cost Per Hire
   

Impact

Ami gave Cera speed, consistency, and 24/7 coverage — something that is simply not possible with a human-only team. Recruiters now spend time where it matters: speaking with high-quality candidates and making hires.